Bay rolls out new 60-second GM ad on 12-31

A New Campaign From Chevrolet
By ELLEN PILIGAN
Detroit - With 10 new vehicles coming to the market over the next 20 months, Chevrolet knew its advertising would have to depart significantly from what had been done in the recent past. There would need to be less attention paid to lifestyle and feeling good and more to its new cars and trucks.
So on New Year’s Eve, Chevrolet will introduce a multimillion-dollar campaign, with the tagline “An American Revolution,” that intends to make the vehicles the stars.… [ Read more ]

Bay to receive DVD Pioneer Award

DVD kudos will flow to Bay Dec. 9By SCOTT HETTRICK

Michael Bay will be presented with the Pioneer Award by Jerry Bruckheimer Tuesday at the 2003 DVD Exclusive Awards.
Kudos will be presented at the annual event at the Wiltern LG Theater, hosted by Jenny McCarthy and produced for TV by Dick Clark Prods. Broadcast debuts on FX at 8 p.m. Dec. 9 in the first of several runs on the cabler.
Bay has pioneered the concept of video diaries on the sets of his productions, from the DVD Exclusive Award-nominated “Pearl Harbor” through “Bad Boys 2″; the latter is being released on homevid Dec.… [ Read more ]